Caredness was formed in 2022 by the husband-and-wife team of Marie and Todd Albertson.
Marie has worked as a licensed mental health counselor in private practice for many years. During this time, she has helped many clients work through workplace stress. Marie was inspired to create Caredness as a solution for companies of all sizes after noticing a sharp increase in rates of depression, anxiety, and trauma among employees who felt that their employers were contributing to their diminishing mental health. Her work has given her insight into the key themes that create “a disconnect” between company policies and employee satisfaction levels. She’s seen why employees experience burnout before ultimately resigning.
Todd comes to Caredness from a more corporate angle. He has spent decades “building up” global firms through expansions, new developments, not-for-profit outreach, and more. His experiences have shown him the right conditions for cultivating successful, functional workforces. He’s also seen how ignoring employee mental health has harmed the bottom lines of countless corporations. Todd felt compelled to establish Caredness because he felt that he was in the unique position to see the benefits of supporting mental health in the workplace from the perspectives of both employee happiness and corporate growth. While employee dignity is by far the most important form of capital in Todd’s eyes, he understands that integrating wellness into corporate culture can be a win-win situation that also helps to improve productivity and bottom lines.
Todd and Marie developed Caredness to be an entirely virtual support system that uses a platform that companies can easily integrate into their own operational and communication channels. They specifically wanted Caredness protocols and resources to be easy to implement to prevent significant “upheavals” in existing human resources procedures. Employees can access Caredness resources around the clock from anywhere. The system relies on self-accessible, self-guided resources. The heart of the system is the Caredness app. While many “corporate coaches” have nothing more than uncredited certificates, all Caredness wellness experts are supervised by masters or doctorate-level experts.